Cybertruck AWD at $60,000: only 10 days to buy it

Elon Musk has just surprised everyone with a rather unexpected announcement: a $59,990 Cybertruck AWD available for only 10 days. This new version finally makes Tesla’s electric pickup more accessible, closer to the 2019 promises that had so many people dreaming. But this ultra-limited availability raises more questions than it answers.

Is this a classic marketing move to create urgency? A final test before the model is permanently discontinued? Or simply a stock-clearance operation? I’m going to break down this puzzling announcement with you and analyze what it reveals about the Cybertruck’s uncertain future.

A well-equipped Cybertruck AWD for under $60,000

This new Dual Motor AWD version comes with solid specs: 325 miles of driving range (about 523 km), with deliveries planned for June 2026. The $59,990 price may seem high, but the included equipment partly justifies the investment.

Tesla has included several options as standard that used to drive up the bill on other versions: the powered tonneau cover, three power outlets in the bed (two 120V and one 240V), Powershare capability to power your home or sell electricity back to the grid, adaptive suspension, steer-by-wire with four-wheel steering, and a 3,400 kg towing capacity.

This version more or less replaces the RWD variant that Tesla quickly dropped. At the time, the company justified that decision by saying the price difference was too small (only $10,000), which made the base version unattractive. Today, we’re finally getting closer to the initial 2019 announcements, when the Dual Motor version was promised at $49,990.

My review? The value for money is finally getting interesting… as long as you can actually place an order before the configurator closes.

An ultra-limited availability that raises questions

Only 10 days: marketing strategy or planned end?

Elon Musk’s announcement on X on February 20, 2026 is deliberately vague: “available for 10 days”. Those 10 days of availability can be interpreted in several ways.

First hypothesis: it’s a temporary promotional price to clear inventory and reignite interest in the model. Tesla would have a stock of Dual Motor components it wants to sell quickly.

Second hypothesis: it’s a market test before a permanent discontinuation of the Cybertruck. Tesla would be checking whether a more affordable version finally finds its audience before making a radical decision about the model’s future.

Third hypothesis: classic artificial urgency (FOMO – Fear Of Missing Out) to boost sales. Tesla has already used this tactic with other models, especially during end-of-quarter promotions.

This approach also echoes the quick discontinuation of the RWD version after only a few months on sale. The pattern is repeating in a troubling way.

The Cybertruck and its commercial demons

Disappointing sales that raise questions about the project’s viability

The numbers speak for themselves: according to estimates from analyst Gary Black, the Cybertruck sold around 10,000 units in 2025. To put that into perspective, the Tesla Model S and Model X combined sold 30,000 units the same year.

So the Cybertruck is selling three times worse than end-of-life models that Tesla has also recently removed from the Fremont production line. Gary Black, usually favorable toward Tesla, even goes as far as recommending the outright discontinuation of the model.

The context makes this situation even more ironic: Tesla stopped producing the Tesla Model S and Model X to free up manufacturing space, notably for Optimus Gen 3 robot production. The Cybertruck is therefore taking up valuable resources for disappointing commercial results, as I already analyzed for the Tesla Model S Plaid, which also raised questions about commercial relevance.

My take: this $60,000 version looks like a last attempt before a possible discontinuation. The challenge remains huge: convincing people beyond the circle of passionate early adopters who ordered the vehicle back in 2019.

International expansion: success in the Middle East, blocked in Europe

Encouraging first steps in the UAE

Cybertruck deliveries began in January 2026 in several Middle Eastern countries: the United Arab Emirates, Qatar, and Saudi Arabia. The first official event in Dubai saw 63 Cybertrucks handed over to enthusiastic customers.

The local price starts at 404,900 AED, around $110,000, reflecting a significant markup compared to the US market. Despite this extra cost, the reception remains enthusiastic in a region where the vehicle clearly targets an ultra-wealthy clientele seeking exclusivity.

Europe still out of reach

On the European side, the news is less encouraging. The Cybertruck faces major regulatory hurdles: its weight exceeding 3.5 tonnes and its angular design do not meet the continent’s pedestrian safety standards.

European crash tests impose strict requirements regarding impacts with pedestrians, and the Cybertruck’s ultra-tough stainless-steel bodywork is a problem. I honestly don’t expect to see the Cybertruck approved in Europe for several years, if it ever happens.

A Europe-specific version seems unlikely given current sales volumes, which wouldn’t justify that kind of development investment.

What role does the Cybertruck play in Tesla’s strategy?

Tesla’s recent strategic decisions speak for themselves. Stopping Tesla Model S and Model X production in Fremont to free up space, the stronger focus on the Model 3 and Model Y that make up most of the volume, Tesla is now focusing on its future $25,000 compact, and the priority given to Optimus production all paint a clear picture.

So where does the Cybertruck fit into this Tesla strategy? Keeping the model could be explained by a few arguments: potential use for local goods transport within the Tesla network, and above all a future autonomous version that would integrate into the robotaxi fleet.

My personal analysis: the Cybertruck is increasingly looking like a “zombie” project that Tesla keeps alive without really believing in it, similar to the questions around the Roadster, whose production keeps getting pushed back. This $60,000 version with 10-day availability looks like a desperate attempt to finally find the vehicle’s market.

The open question remains: how long will Tesla keep production going in the face of such low sales and manufacturing resources increasingly pulled toward other priority projects?

Personal reflection: the Cybertruck may go down in history as a bold design experiment, but a commercial failure. The bet on a radically different futuristic pickup won’t have convinced the American mainstream, even though they love this type of vehicle. Looking at Tesla’s recent statements, it’s clear the company now prefers to communicate about its AI and robotics projects rather than this electric pickup.

This announcement of a Cybertruck AWD at an attractive price but with mysterious availability perfectly reflects Tesla and Elon Musk’s unpredictable approach. My advice if you’re genuinely interested: go for it during these 10 days, because the opportunity may not come around again. But keep in mind that the model’s uncertain future could affect resale value and long-term support.

And you—do you think the Cybertruck will finally find its audience, or is it doomed to remain an automotive curiosity for collectors?